Fundamentals of Data Visualization

Data Visualization

There is no such thing as information overload. There is only bad design — Edward Tufte, Statistician, Visualizer, artist, professor. Data has traveled the journey from being limited and expensive to be abundant and cheap. The astonishing amount of information we produce today is so huge that the human brain cannot process it all at … Read more

Session Replay: Understanding user behavior and improving website experience

session replay in digital analytics

Session replay is a powerful but lesser-known technique that allows website owners to understand how users interact with their website. This technique allows website owners to record and play back user sessions, which gives them an in-depth understanding of how users navigate through the website and identify any issues that they might face. By analyzing … Read more

Unleashing Web Server Log File Insights

server log files data insights

Log file analysis is the process of analyzing web server log files to understand user behavior on a website. These log files contain a wealth of information about how users interact with a website, such as the pages they visit, the time they spend on the site, and the paths they take through the site. … Read more

Python RFM Model for Customer Segmentation

RFM is a method used for segmenting and analyzing customer lifetime value. It is used in direct-to-consumer marketing, retail stores, e-commerce companies & professional service companies to derive the engagement strength and the likelihood of customers staying with the company for the long term. You’d be surprised to see the revenue generated by your returning … Read more

Demystifying Cohort Analysis

cohort analysis

TLDR; Retention is the ability to drive customers to continue buying/getting engaged. Churn is the rate at which customers stop buying/getting engaged. Less churn and more retention = scale The tool used to analyze retention & churn: Cohort Analysis Cohorts are user groups that share common characteristics over a certain period of time or event. … Read more

Marketing Metrics toolkit

Marketing Metrics Toolkit

Unlocking Your Marketing Symphony Ever thought of your marketing strategy as a grand symphony? Imagine each metric as a musical note, blending together to create a unique tune. For startups, it’s like cooking up leads – website traffic and conversion rates as your main ingredients. As your business grows, think of it like a changing … Read more

Bridging Insights for Business Impact

Data translators

In today’s data-driven landscape, analysts serve as the vital translators who bridge the gap between complex data and meaningful insights. Their role extends far beyond crunching numbers; they possess the unique ability to decipher intricate data sets and translate them into actionable recommendations that drive informed decision-making. Analysts are data translators who interpret, communicate, and … Read more

Free SQL tools for practice

Sql tips

Ever wondered why learning SQL is like having a superpower as a data analyst? Well, picture this: SQL is like a magic wand that allows you to effortlessly navigate through massive data kingdoms, uncover hidden treasures of insights, and transform raw information into valuable business strategies. It’s your secret weapon in the world of data, … Read more

How to start building your online brand ?

Online Brand

Your brand is what people speak about you when you are not in the room — the famous quote by Jeff Bezos, founder, amazon This is the ultimate truth. It is not just a fancy logo, cool design, and your visiting card. It is more than that. A brand is the ultimate competitive advantage in … Read more

The Power of Data Analytics for Business

Data Analytics Business

“Information is the oil of the 21st century, and analytics is the combustion engine.” A quote by Peter Sondergaard (1965), senior vice president and global head of Research at Gartner, Inc. These days businesses are generating heaps of data points at every instance, Generating insights, which will help them to diagnose business issues better, generate … Read more