Navigating the Digital Analytics Journey

Digital Analytics Reporting

Imagine being on a quest for hidden riches, and you stumble upon a set of mysterious symbols. To succeed, you must decipher these enigmatic clues, much like decoding the intricate data sets in digital analytics reports. It’s a journey filled with uncertainties, and finding the right path to success can be as elusive as locating … Read more

Fundamentals of Data Visualization

Data Visualization

There is no such thing as information overload. There is only bad design — Edward Tufte, Statistician, Visualizer, artist, professor. Data has traveled the journey from being limited and expensive to be abundant and cheap. The astonishing amount of information we produce today is so huge that the human brain cannot process it all at … Read more

Session Replay: Understanding user behavior and improving website experience

session replay in digital analytics

Session replay is a powerful but lesser-known technique that allows website owners to understand how users interact with their website. This technique allows website owners to record and play back user sessions, which gives them an in-depth understanding of how users navigate through the website and identify any issues that they might face. By analyzing … Read more

Unleashing Web Server Log File Insights

server log files data insights

Log file analysis is the process of analyzing web server log files to understand user behavior on a website. These log files contain a wealth of information about how users interact with a website, such as the pages they visit, the time they spend on the site, and the paths they take through the site. … Read more

Python RFM Model for Customer Segmentation

RFM is a method used for segmenting and analyzing customer lifetime value. It is used in direct-to-consumer marketing, retail stores, e-commerce companies & professional service companies to derive the engagement strength and the likelihood of customers staying with the company for the long term. You’d be surprised to see the revenue generated by your returning … Read more

Demystifying Cohort Analysis

cohort analysis

TLDR; Retention is the ability to drive customers to continue buying/getting engaged. Churn is the rate at which customers stop buying/getting engaged. Less churn and more retention = scale The tool used to analyze retention & churn: Cohort Analysis Cohorts are user groups that share common characteristics over a certain period of time or event. … Read more

Marketing Metrics toolkit

Marketing Metrics Toolkit

Unlocking Your Marketing Symphony Ever thought of your marketing strategy as a grand symphony? Imagine each metric as a musical note, blending together to create a unique tune. For startups, it’s like cooking up leads – website traffic and conversion rates as your main ingredients. As your business grows, think of it like a changing … Read more

Data partners in Digital Analytics

Envision your business as a bustling digital city, a dynamic metropolis where specialized districts function as individual departments, contributing uniquely to the overall landscape. Now, think of data as the intricate network of roads connecting these districts. Without strategic partnerships, it’s akin to having roads that lead nowhere – resulting in a digital city that … Read more

Bridging Insights for Business Impact

Data translators

In today’s data-driven landscape, analysts serve as the vital translators who bridge the gap between complex data and meaningful insights. Their role extends far beyond crunching numbers; they possess the unique ability to decipher intricate data sets and translate them into actionable recommendations that drive informed decision-making. Analysts are data translators who interpret, communicate, and … Read more

How to Find Purpose in Your Business Data


Data has become an integral part of our daily lives, with every click, swipe, and purchase generating valuable information that businesses can use to their advantage. However, not all businesses understand how to effectively use this data, and many struggle to find a purpose for it. In this post, we will discuss why finding a … Read more