Data, Digital, Analytics & Insights
MMM – Marketing Mix Modelling Marketing Mix Modelling (MMM) is a statistical method quantifying the impact of various marketing elements on business outcomes. Think of it as dissecting a recipe; just as ingredients contribute to a dish’s taste, MMM dissects marketing inputs like advertising, pricing, and promotional channels to measure their impact on sales. For … Read more
As a digital analyst, my task is to analyze marketing data and generate insights that can help businesses make informed decisions. Although it may appear like a purely technical and data-driven task, there is a philosophical component to it that requires a holistic approach. Insights require us to look beyond the superficial data and understand … Read more
Imagine being on a quest for hidden riches, and you stumble upon a set of mysterious symbols. To succeed, you must decipher these enigmatic clues, much like decoding the intricate data sets in digital analytics reports. It’s a journey filled with uncertainties, and finding the right path to success can be as elusive as locating … Read more
There is no such thing as information overload. There is only bad design — Edward Tufte, Statistician, Visualizer, artist, professor. Data has traveled the journey from being limited and expensive to be abundant and cheap. The astonishing amount of information we produce today is so huge that the human brain cannot process it all at … Read more
Session replay is a powerful but lesser-known technique that allows website owners to understand how users interact with their website. This technique allows website owners to record and play back user sessions, which gives them an in-depth understanding of how users navigate through the website and identify any issues that they might face. By analyzing … Read more
Log file analysis is the process of analyzing web server log files to understand user behavior on a website. These log files contain a wealth of information about how users interact with a website, such as the pages they visit, the time they spend on the site, and the paths they take through the site. … Read more
RFM is a method used for segmenting and analyzing customer lifetime value. It is used in direct-to-consumer marketing, retail stores, e-commerce companies & professional service companies to derive the engagement strength and the likelihood of customers staying with the company for the long term. You’d be surprised to see the revenue generated by your returning … Read more
TLDR; Retention is the ability to drive customers to continue buying/getting engaged. Churn is the rate at which customers stop buying/getting engaged. Less churn and more retention = scale The tool used to analyze retention & churn: Cohort Analysis Cohorts are user groups that share common characteristics over a certain period of time or event. … Read more
Unlocking Your Marketing Symphony Ever thought of your marketing strategy as a grand symphony? Imagine each metric as a musical note, blending together to create a unique tune. For startups, it’s like cooking up leads – website traffic and conversion rates as your main ingredients. As your business grows, think of it like a changing … Read more
Envision your business as a bustling digital city, a dynamic metropolis where specialized districts function as individual departments, contributing uniquely to the overall landscape. Now, think of data as the intricate network of roads connecting these districts. Without strategic partnerships, it’s akin to having roads that lead nowhere – resulting in a digital city that … Read more