Data, Digital, Analytics & Insights
Presentations are a crucial component of communicating data-driven insights to stakeholders. Analysts often find themselves in a constant battle, striving to extract and transform data, generate meaningful visualizations, and interpret the findings for their stakeholders. The repetitive nature of these tasks, coupled with unrealistic stakeholder requests, can make the process tedious and time-consuming. However, with … Read more
Ahoy there, As digital analysts, we understand the importance of data in driving business success. However, with the vast amount of information available to us, it can be challenging to navigate through it all and uncover valuable insights. It can feel like we’re sailing through rough waters, unsure of the best course to take. But, … Read more
MMM – Marketing Mix Modelling Marketing Mix Modelling (MMM) is a statistical method quantifying the impact of various marketing elements on business outcomes. Think of it as dissecting a recipe; just as ingredients contribute to a dish’s taste, MMM dissects marketing inputs like advertising, pricing, and promotional channels to measure their impact on sales. For … Read more
As a digital analyst, my task is to analyze marketing data and generate insights that can help businesses make informed decisions. Although it may appear like a purely technical and data-driven task, there is a philosophical component to it that requires a holistic approach. Insights require us to look beyond the superficial data and understand … Read more
Imagine being on a quest for hidden riches, and you stumble upon a set of mysterious symbols. To succeed, you must decipher these enigmatic clues, much like decoding the intricate data sets in digital analytics reports. It’s a journey filled with uncertainties, and finding the right path to success can be as elusive as locating … Read more
There is no such thing as information overload. There is only bad design — Edward Tufte, Statistician, Visualizer, artist, professor. Data has traveled the journey from being limited and expensive to be abundant and cheap. The astonishing amount of information we produce today is so huge that the human brain cannot process it all at … Read more
A while back, I needed to build a small desktop tool to automate a mundane task included web services with some manual input. I didn’t want the hassle of learning a heavy-duty GUI framework like PyQt, and I certainly wasn’t keen on dealing with JavaScript-based solutions. I learnt about Tkinter in Python built-in Python library … Read more
Session replay is a powerful but lesser-known technique that allows website owners to understand how users interact with their website. This technique allows website owners to record and play back user sessions, which gives them an in-depth understanding of how users navigate through the website and identify any issues that they might face. By analyzing … Read more
Log file analysis is the process of analyzing web server log files to understand user behavior on a website. These log files contain a wealth of information about how users interact with a website, such as the pages they visit, the time they spend on the site, and the paths they take through the site. … Read more
RFM is a method used for segmenting and analyzing customer lifetime value. It is used in direct-to-consumer marketing, retail stores, e-commerce companies & professional service companies to derive the engagement strength and the likelihood of customers staying with the company for the long term. You’d be surprised to see the revenue generated by your returning … Read more