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MMM – Marketing Mix Modelling Marketing Mix Modelling (MMM) is a statistical method quantifying the impact of various marketing elements on business outcomes. Think of it as dissecting a recipe; just as ingredients contribute to a dish’s taste, MMM dissects marketing inputs like advertising, pricing, and promotional channels to measure their impact on sales. For … Read more

Your brand is what people speak about you when you are not in the room — the famous quote by Jeff Bezos, founder, amazon This is the ultimate truth. It is not just a fancy logo, cool design, and your visiting card. It is more than that. A brand is the ultimate competitive advantage in … Read more

“Information is the oil of the 21st century, and analytics is the combustion engine.” A quote by Peter Sondergaard (1965), senior vice president and global head of Research at Gartner, Inc. These days businesses are generating heaps of data points at every instance, Generating insights, which will help them to diagnose business issues better, generate … Read more

Interest in Integrated Digital Marketing is growing by leaps and bounds and it has become a focal point for nearly all marketers out there. Now, you would be consistently hearing about the benefits of digital marketing campaigns like: How successful digital marketing campaigns can be to grow your business? How effectively it gives your returns … Read more

You want your business to grow, you want more customers, more sales. But how do you do that? When your budgets are tight, and your time is limited. There are some of your big competitors who have plenty of cash to burn on advertising and sales promotional activities. They have plenty of resources to make … Read more

Entrepreneurs are always expected to provide fair value to their customers irrespective them paying for the product or service. It is always expected from them to juggle around their knowledge value proposition and keep their prospects happy. There is a constant need for an increasing share of voice in your visitors’ minds. Therefore, it is … Read more

According to India brand equity foundation, “India has 500 million population under the age bracket of 5–24 out of which approximate 37.4 million students enrolled for higher studies” India is known to be the country of young people in terms of demographics. With a recent surge in internet users disrupted by Reliance JIO, there has … Read more

In today’s world, the conversation has become a popular form of communication. A lot of people prefer having a conversation with one another. We are using instant messaging apps like WhatsApp, Facebook messenger, WeChat more than social media. When the internet grew, we could search for all the possible information online through Google, Wikipedia, and … Read more