Data, Digital, Analytics & Insights
TLDR; Retention is the ability to drive customers to continue buying/getting engaged. Churn is the rate at which customers stop buying/getting engaged. Less churn and more retention = scale The tool used to analyze retention & churn: Cohort Analysis Cohorts are user groups that share common characteristics over a certain period of time or event. … Read more
Unlocking Your Marketing Symphony Ever thought of your marketing strategy as a grand symphony? Imagine each metric as a musical note, blending together to create a unique tune. For startups, it’s like cooking up leads – website traffic and conversion rates as your main ingredients. As your business grows, think of it like a changing … Read more
Envision your business as a bustling digital city, a dynamic metropolis where specialized districts function as individual departments, contributing uniquely to the overall landscape. Now, think of data as the intricate network of roads connecting these districts. Without strategic partnerships, it’s akin to having roads that lead nowhere – resulting in a digital city that … Read more